Jalen Hurts’ $35,000 Card Sale: The Market Peak or Just the Beginning?

Jalen Hurts’ Super Bowl LIX MVP performance has sent shockwaves through the sports card market, with one of his most prized rookie cards hitting an all-time high sale price.

On January 19, 2023, a 2020 Panini Immaculate Collection 1/1 NFL Shield Auto (PSA 8/Auto 10) sold for $23,400. Fast forward to February 9, 2025—the night Hurts led the Eagles to a Super Bowl LIX victory—and the same card resold for $35,000.

This represents a 50% increase in just two years, but the bigger question remains—is this the market’s peak, or just the start of something even bigger for Hurts’ collectibles?

Why the Surge in Value?​

Hurts’ stock has skyrocketed since his first Super Bowl appearance in 2023. Back then, he was a promising young quarterback. Now, he’s a Super Bowl champion and MVP, a combination that historically drives long-term card value.

Several key factors are fueling this price jump:

• Super Bowl success drives QB markets – Championship-winning quarterbacks often see sustained price growth. With Hurts securing his first ring, collectors may be betting on a Hall of Fame trajectory.
• Super Bowl MVP impact – Winning Super Bowl MVP cements Hurts’ legacy, putting him in elite company and increasing his long-term desirability in the collectibles world.
• Strength of the sports card market – Despite ups and downs, high-end football cards remain a strong investment, with modern stars continuing to attract big-money buyers.

Can Hurts’ Cards Go Even Higher?​

The biggest question is whether this $35,000 sale marks the peak, or if there’s still room for growth. Looking at other elite quarterbacks provides some insight:

• Patrick Mahomes – His top rookie patch autos have surpassed $100K+, especially after his second Super Bowl win.
• Tom Brady – As the GOAT, Brady’s most iconic rookie cards regularly command seven figures, thanks to seven championships and an unmatched legacy.

For Hurts’ cards to keep rising, he’ll need to sustain elite performance, make deep playoff runs, and build a resume worthy of Canton.

Buy, Hold, or Sell?​

With the NFL offseason approaching, sports card values typically experience a correction. So what’s the best move for collectors and investors?

• BUY – If you believe Hurts has multiple championships ahead, now could be a great time to get in before another spike.
• SELL – Investors who bought in early may see this as an opportunity to lock in profits before the offseason dip.
• HOLD – If you’re betting on Hurts adding more rings, keeping high-end cards could lead to even greater returns down the road.

Final Thoughts​

1/1 rookie patch autos like Hurts’ NFL Shield Auto don’t hit the market often, making long-term value trends harder to predict. The key will be whether Hurts continues to build his legacy or if this is just a short-term market reaction.

Either way, this $35,000 sale proves that Jalen Hurts is now a major player in the sports card market—and his story is far from over.