MLB Network and Topps Collaborate on Heroized Cards for All-Star Game

• Posted: July 11, 2024, 2:33 pm
• in Sports Card News
• by bionic

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In a seamless collaboration, MLB Network and Topps have introduced a unique series of trading cards featuring MLB Network's on-air talent in a heroized style for this year’s All-Star Game in Arlington. With MLB Network being a part of Major League Baseball and Topps as an official partner, this partnership feels like a perfect match.

The specially designed cards spotlight MLB Network stars including Harold Reynolds, Greg Amsinger, Lauren Gardner, Robert Flores, Lauren Shehadi, Mark DeRosa, Yonder Alonso, Chris Young, Brian Kenny, and Intentional Talk’s Siera Santos, Ryan Dempster, and Kevin Millar.

These exclusive cards will be available at the MLB Network/loanDepot photo activation within the All-Star Fan Village. Fans can collect a pack of 10 cards by taking a photo at the activation from Saturday, July 13th through Tuesday, July 16th.

For collectors, signed versions of these heroized cards will be included in Topps’ Update release this fall, following the All-Star Game.

“With the baseball audience trending younger, it’s vital to find innovative ways to engage both casual and dedicated fans,” said Josh Lite, MLB Network’s VP of Promotional Media Strategy. “We collaborated with Topps to heroize our MLB Network broadcasters uniquely. The QR code on each card extends the fan experience, offering insight into who we are and what we’ve accomplished over the past 15 years.”

Each card features a QR code that links to a comic book story titled “The Stars of MLB Network,” offering fans an entertaining look at the network’s personalities. While the full content hasn’t been released yet, it promises to showcase the broadcasters in a fun and heroic light.

“Baseball cards are integral to the game’s culture, so this is really exciting,” said Intentional Talk’s Siera Santos. “The artistic renderings are quite flattering—they may have been a bit too generous!”

These heroized cards not only honor MLB Network’s talent but also aim to captivate a younger audience by merging the classic appeal of baseball cards with modern digital experiences.