What’s New
Panini and the WNBA Players’ Association have announced a multi-year extension of their exclusive trading card partnership. Since 2019, Panini has produced WNBA cards in popular lines such as Donruss, Prizm, and Select, along with high-end products like Flawless and National Treasures. The new agreement, facilitated by OneTeam Partners, is described by Panini as the most lucrative licensing partnership for women athletes. Financial details were not disclosed.
Panini will maintain its position as the exclusive manufacturer of WNBA trading cards and continue to offer digital collectibles, including Panini Instant. The company plans to expand investments in player marketing, product innovation, autograph agreements, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA has seen increased interest thanks to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, recently won the league championship. Panini has already released the 2025 Donruss WNBA set, with Panini Prizm WNBA and the debut of Panini Impeccable WNBA upcoming. Additional releases are anticipated but not yet announced.
Configuration at a Glance
- Panini remains the exclusive producer of WNBA trading cards.
- Recent and upcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the first Panini Impeccable WNBA.
- High-end lines such as Flawless and National Treasures have included WNBA content in recent years.
- Digital products continue via Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes featured high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Known for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Includes Rated Rookies and various insert sets.
- Rookie Royalty: Features high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically offer low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph deals for WNBA players as part of the renewed partnership.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have included premium autograph and memorabilia content.
- Upcoming products expected to feature autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already released; Prizm and Impeccable WNBA are upcoming.
- Rookie Royalty boxes marked the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are expected but not yet announced.
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