The sports collectibles world is reeling after authorities in Indiana uncovered what may be one of the largest fake memorabilia operations ever exposed. Brett Lemieux, a 45-year-old autograph dealer, was identified as the man found dead during a police search tied to a massive counterfeit scheme in Westfield, Indiana. The Hamilton County Coroner’s Office has yet to make a final determination on the cause of death, but police say Lemieux died from a self-inflicted gunshot wound.
The case exploded into public view after a jaw-dropping confession appeared in the “Autographs 101” Facebook group. A post, believed to be written by Lemieux, outlined a sophisticated sports autograph scam that pushed over four million fake items into the marketplace, claiming more than $350 million in sales. The message sent shockwaves through collectors, dealers, and anyone with a stake in the authenticity of sports memorabilia.
At the core of Lemieux’s alleged operation was the forgery of hologram stickers from some of the biggest names in authentication—Panini, Fanatics, Tri-Star, James Spence Authentics, and others. According to the post, these fake holograms fooled even experienced collectors and helped move counterfeit items at prices that drastically undercut the legitimate market. Lemieux’s main business, Mister Mancave, claimed to offer the “largest framed jersey inventory on the web,” but no physical location could be verified in its listed home of Columbus, Ohio.
One particularly shocking claim: after Kobe Bryant’s death in early 2020, Lemieux stated his operation released 80,000 fake Bryant memorabilia pieces into circulation. Other items included Aaron Judge autographed baseballs sold for hundreds less than the authentic versions—complete with copied Fanatics holograms.
Industry sources said major authentication companies have been scrambling to stay ahead of forgers. Fanatics, for instance, reportedly upgraded its hologram security two years ago, and works closely with law enforcement and fraud specialists, including former FBI agents, to detect and stop fake sports collectibles. Still, insiders admit that the technology behind modern forgeries keeps getting better, making scams like this harder to detect.
Some industry veterans questioned Lemieux’s staggering numbers, with one longtime dealer calling the $350 million claim “unrealistic.” But most agree the harm to the hobby is real and lasting. As autograph authentication expert Steve Grad put it, “this guy did years and years of damage,” and the impact on collector confidence could linger even as the market recovers.
The investigation also named other dealers, including Dominique Ball of Indiana and Nickolas Litscher of Wisconsin. Both deny involvement, with Litscher reportedly hiring legal counsel after his name appeared in the alleged confession. Authorities also believe Lemieux and his partners used multiple aliases, including Ultimate Sports and Signature Dog, to market the fake memorabilia across different platforms.
Collectors and fans are left to wonder about the legitimacy of autographed items in their collections, and the sports memorabilia industry faces a new urgency to protect buyers from elaborate scams. As more details emerge, one thing is clear: this is a turning point for authentication and trust in the sports collectibles market.