Tim Hortons has launched its “Greatest Duos” hockey card promotion, featuring Connor Bedard rookie cards, causing unprecedented excitement with many stores selling out on the first day. This series celebrates notable hockey pairings and offers collectors the chance to win significant prizes.
On a bustling Monday morning, Tim Hortons initiated its highly anticipated “Greatest Duos” hockey card promotion in collaboration with Upper Deck, sparking a nationwide craze among hockey fans and collectors. This promotion is unlike any other in Tim Hortons’ history, with Connor Bedard rookie cards driving record demand, leading to a first-day sellout at numerous locations across Canada.
The “Greatest Duos” series distinguishes itself with its innovative approach, offering cards that feature pairs of players, both current stars and revered legends, portrayed in memorable partnerships on the ice. The set includes a variety of special inserts, such as “Linked by Numbers” which pairs players sharing a uniform number, and “Bounded by Honour,” which celebrates players connected by prestigious NHL awards.
One of the highlights of the series are the autographed cards from Sidney Crosby and Nate MacKinnon, as well as Matthew and Brady Tkachuk, adding a layer of exclusivity and allure to the collection. These cards are part of a broader promotion that integrates interactive elements like the chance to win a new Hyundai vehicle, a meet-and-greet with Nick Suzuki, and valuable gift cards through the “Collect to Win Golden Prize” cards found within packs.
Priced at $1.50 with a qualifying beverage or $1.99 alone, the cards are accessible to a broad audience, including families and young fans, many of whom are getting their first taste of the hobby. A specially designed binder, sold for $19.99, is also available for collectors to preserve and showcase their cards.
As the promotion unfolds, Tim Hortons has also geared up for the NHL Hockey Challenge and the excitement of the Stanley Cup Playoffs, offering more opportunities for engagement and rewards, such as trips to the 2025 Stanley Cup Final and free coffee for a year.
The “Greatest Duos” promotion not only underscores Tim Hortons’ commitment to celebrating hockey culture but also demonstrates its impact in bringing communities together over shared passions. This initiative is proving to be a significant moment for hockey card collecting in Canada, setting new records and creating lasting memories for fans nationwide.