The 2026 Upper Deck National Hockey Card Day promotion returns for its 17th year, giving collectors a free pack of exclusive hockey cards at participating hobby shops. The event is scheduled for April 22, 2026.
Collectors visiting participating locations will receive a complimentary pack containing cards from a special National Hockey Card Day set created just for this promotion. In addition, shoppers who spend at least $10 on Upper Deck products at a qualifying shop will receive a Rookie Moments bonus card along with their free pack.
Packs will be available through stores that are part of Upper Deck’s Certified Diamond Dealer network, while supplies last.
The 2026 National Hockey Card Day base set continues the familiar three-part structure that has become a staple of the promotion. Cards will once again be grouped into:
This mix provides a blend of rookies, active stars, and legends for a broad range of collectors.
Beyond the base cards, 2026 Upper Deck National Hockey Card Day packs will also include a variety of inserts. Collectors can look for:
There are also tougher pulls to chase. Select packs will contain National Hockey Card Day Autographs or PWHL Powerhouses inserts, adding a premium element to the free-pack promotion.
The 2026 National Hockey Card Day promotion uses the following pack and case configuration:
With a mix of rookies, stars, legends, and special inserts, 2026 Upper Deck National Hockey Card Day offers collectors a free, accessible way to celebrate the hobby and add exclusive cards to their collections.