As the NBA’s final four teams clash for a spot in the 2025 Finals, some of the biggest movement in the basketball world isn’t just happening on the court — it’s happening in the hobby. Iconic inserts like Kaboom, Downtown, and Color Blast are seeing significant action as collectors zero in on the stars of the Thunder, Timberwolves, Pacers, and Knicks.
With each game, values swing, opportunities emerge, and new favorites are crowned. Here’s a look at how the hobby is tracking each of the Conference Finals stars — and where collectors might find value or make their move.
Oklahoma City Thunder: Shai Gilgeous-Alexander
2023 One and One DowntownSGA has gone from underrated to unavoidable — both in the NBA and in the card world. His breakout season has translated into strong momentum for his premium inserts.
- Raw Sales: Up 7.4% this month
- Latest Sale: $2,500 (up from $1,950 early May)
- PSA 10: Down 20%
- Latest Sale: $3,700 (May 15)
- Raw: Up 22% — sold for $850
- PSA 10: Sold for $1,170
Minnesota Timberwolves: Anthony Edwards
2020 Crown Royale Rookie Kaboom!Ant’s card market is showing playoff stamina. With every poster dunk and win, his ceiling rises.
- Raw: Last sold for $2,950 (March)
- PSA 10: Up 2.5%
- Latest Sale: $8,923 (May 7)
- Raw: Sold for $5,800
- PSA 10: Up 33%
- Latest Sale: $13,000
Indiana Pacers: Tyrese Haliburton
2020 One and One Rookie DowntownHaliburton is making the leap, and so is his cardboard. His on-court IQ and pace make him a favorite among long-term collectors.
- Raw: Sold for just over $1,500 in March
- PSA 10: Surged nearly 40%
- Latest Sale: $4,000 (May 8)
- Raw: Sold for $830
- PSA 10: Recently went for $1,463
New York Knicks: Jalen Brunson
2023 One and One DowntownBrunson has been nothing short of heroic this postseason, dragging the Knicks into the Conference Finals. But the market hasn’t caught up — yet.
- Raw: Down 14% over the last month
- Latest Sale: $1,100 (May 5)
- PSA 10: Up 35%
- Latest Sale: $2,425
Final Take:
The playoff spotlight has always driven the hobby — but with flashy inserts and limited serials, today’s market is even more reactive. If these stars continue their postseason runs, the right Downtown, Kaboom, or Color Blast could turn into a serious win for collectors watching closely.
