Formula 1 has reaffirmed its commitment to Topps, a Fanatics-owned company, by renewing an exclusive trading card and sticker partnership for multiple years. This agreement ensures that Topps remains the official licensee for the globally acclaimed racing series.
Since acquiring the rights in 2020, Topps has been at the forefront of creating trading card and sticker collections for the F1, F2, and F3 series. The renewed partnership includes plans for Topps to be present at various Grands Prix events throughout the 2024 FIA Formula One World Championship, starting with the Austrian Grand Prix in June, where exclusive cards will be available on-site.
Emily Prazer, Chief Commercial Officer for F1, expressed excitement over the continuation of the partnership, highlighting the role of creative allies like Topps in reaching new and diverse audiences. Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, echoed this sentiment, emphasizing the collaboration's success in bringing fans closer to their favorite teams and drivers. He anticipates further enriching the collector's experience with unique products and memorable programs.
Details regarding the duration of the renewed partnership have not been disclosed yet.