Fanatics Fires Back with Countersuit in Antitrust Battle Against Panini: A Closer Look

The legal duel in the realm of pro sports trading cards continues to escalate, as Fanatics Collectibles responds to Panini America's antitrust lawsuit with a 96-page countersuit of its own. The countersuit, filed in a New York federal court, delves into the intricacies of the allegations and provides a deeper understanding of the negotiations that transpired between the two industry giants. In this article, we delve into the key points of Fanatics' countersuit and the broader implications for the world of sports memorabilia and trading cards.



Fanatics' Forceful Response

Fanatics' countersuit comes just days after Panini America's antitrust lawsuit, which accused Fanatics of anticompetitive behavior. In its countersuit, Fanatics vehemently denies the allegations and categorizes Panini's lawsuit as "baseless and incoherent." The countersuit not only rebuts the claims made by Panini but also offers insights into the negotiations that occurred before legal action was taken.

Insights into Negotiations

The countersuit brings to light the negotiations between Fanatics and Panini that transpired over the past 18 months. Fanatics reveals that discussions were held to potentially reach an agreement that would have seen Panini's NBA and NFL licenses granted to Fanatics ahead of schedule. However, the relationship soured, leading to the legal battle. Fanatics claims that Panini used the threat of a lawsuit as leverage to pursue unfavorable terms, ultimately resulting in the failed negotiations.

Panini's Alleged Tactics

Fanatics' countersuit contends that Panini engaged in unfair trade practices and attempted to hinder Fanatics Collectibles' growth through deceitful campaigns. Allegations range from providing falsified earnings projections to harassment in the courts, demonstrating the complex dynamics at play.

Comparing Business Models

In the countersuit, Fanatics' lawyers highlight the differences in business models between the two companies. They point out the sometimes lengthy wait times for fulfilling redemption cards and what they term "dismal customer service" within Panini's business model. Fanatics also discusses its decision to minimize the role of distributors for its Topps products, arguing that Panini's reliance on distributors results in higher prices for collectors.

The Legal Back-and-Forth

Panini's lawyers have responded to Fanatics' countersuit, characterizing it as a "press release masquerading as a law suit." They assert that Fanatics is attempting to avoid addressing the antitrust liability highlighted in Panini's initial lawsuit. Both sides continue to exchange legal blows, revealing the depth of the conflict and its far-reaching ramifications.

Implications for the Industry

The ongoing legal battle between Fanatics and Panini holds significance beyond the courtroom. It reflects the competitive landscape and power dynamics within the sports memorabilia and trading card industry. The outcome of this legal tussle could potentially reshape how industry giants negotiate, partner, and compete moving forward.


The legal standoff between Fanatics and Panini intensifies as both sides present their arguments and evidence. As the legal proceedings play out, the industry watches closely, recognizing the potential impact on the future of sports memorabilia and trading cards. The complexity of negotiations, allegations, and the evolving business models underscores the intricacies of the industry. With both companies engaged in a high-stakes battle, the outcome will reverberate far beyond legal verdicts, shaping the very foundation of the industry's competitive landscape.